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Training, internship & Employment Ifa lethu annual report 2012/13 19 an opportunity to work together and impart knowledge and social values to each other, especially the youth. This contributes towards social cohesion and instills the culture of respect, discipline and Ubuntu. It is for these reasons that we continue to say that cultural heritage represents both an economic activity and a cultural practice. Moreover, tourists are often attracted to a particular area because of its cultural and heritage significance. As a result of the legacy of apartheid many South Africans are unable to enter the job markets successfully or involve themselves in small business enterprises, thus making it more challenging for South Africa to become a more entrepreneurial society. In the case of those aligned to creative industries such as art, craft, and heritage, they form part of the marginalised majority and without proper skills to ensure that they flourish in their respective fields. The legacy of apartheid still haunts many such individuals today. Ifa Lethu has thus developed a programme of skills and enterprise development workshops, in partnership with the University of Pretoria School of Entrepreneurship, as well as Incubator Programmes for rural youth and women interested in the creative industries, so they may become successful entrepreneurs. This has also been done in response to the requirements of transformation and economic growth needs. This programme is unique in that we aim to translate creative industry growth needs into meaningful capacity. The demand for South African Art, sculpture, art objects, craft and fashion by South Africans themselves, by the tourism industry and by foreign countries, also guides the Ifa Lethu Foundation strategy to sector-lock its training programmes. In the development of its training programmes, Ifa Lethu undertook extensive research in this area to ascertain skills, needs, and market demands and to validate its strategic intent. This programme is also aligned with feedback from various stakeholders including government ministries such as Trade and Industry, Arts and Culture, and Foreign Affairs, the International Marketing Council, as well as those in the various municipal structures and the creative industry sector. Ifa Lethu, through its four phased training programme - which includes product development, business entrepreneurship; the development of the Business Incubators and the Distribution models offered in all provinces; enables the indirect empowerment of youth and women who are interested in the creative industries. It also develops entrepreneurs so that they are market ready and finally assists in identifying the markets for these entrepreneurs. This first project produced such talent as Michael Selekane - a young man with a burning passion to record his own eco system in paintings and drawings. Michael, who is now our official brand and youth ambassador and delivers speeches at our international events, is enjoying a successful entrepreneurial and artistic career. With our help he is currently completing his diploma at TUT; and has exhibited his work at the World Summit on Arts and Culture in Johannesburg; at the National Arts Festival (Grahamstown) in 2009 and 2010; at the prestigious Albany Museum in Grahamstown in 2011; and more recently at a solo exhibition at the Pretoria Art Museum where his works were a sell out. “Ifa Lethu has thus developed a programme of skills and enterprise development workshops...”


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