Page 28

idea_NEW_02.indd

pRoJeCtS 2012 - 2013 the KwAmhlAnGA BuSineSS initiAtiVe phASe i SmithSoniAn CRAft feStiVAl through the ceo’s participation in the american museums association conference, opportunities were presented to develop a partnership with the museum stores of the smithsonian. this was fi rmed through the invitation by the latter to furnish ifa lethu products for sale at the craft festival in washington dc in June 2012. the decision was taken to focus on the ifa lethu angels of hope as the signature products. funding: ifa lethu (sales and profi ts secured coverage of costs) location: msinga and washington 26 ifA lethu AnnuAl RepoRt 2012/13 partnerships: smithsonian institute, msinga ifa lethu trainees, american museums association deliverables: the project targeted 10 ladies who live in Kwamhlanagawhich is considered the spiritual home of the amandebele tribe that settled there in the 1700s. the ladies are endowed with skills previously provided by ifa lethu on product development focusing on bead and felt crafts. many of the products were showcased at the design indaba. but they lacked the skills to turn these initiatives in viable business entities. training was therefore implemented to address this area of challenge. funding: department of arts and culture location: ifa lethu creative hands incubator (mamelodi) Partners: university of Pretoria, Kungawo development deliverables: • 10 Participants acquired training on how to run a business • Participants researched and produced business concepts for implementation • Participants were training in product marketing • Participants produced business plans for implementation • 230 products sold at the festival • ifa lethu and its creative entrepreneurial activities profi led in washington • future income generation projects being negotiated for the foundation and its KZn trainees. opportunities created for inroads into the museum store system in washington dc


idea_NEW_02.indd
To see the actual publication please follow the link above