While it’s true that SEO has evolved over the years, there remains one constant: keywords. Search behavior has changed and the search algorithms have gotten better at understanding the context of a search query, but keywords remain important. They are still what tell the search spiders what a web page is all about to allow them to match a query to a page. Maybe you understand that and know that you need to do keyword research to determine what keywords to target. But what then? Where do these SEO keywords go? Here’s a high-level overview of the most important places for keywords to be found on your website:

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